News

17th Feb
Mens Briefs making a deserved return to fashion

Today, men are spoilt for choice when it comes to the men’s underwear that is available for them to buy. There are various different designs and styles of men’s underwear so that every taste and need is catered for by the designers of men’s underwear. It is no longer the case that only simple and plain items of men’s underwear are available as designers have really pushed the traditional boundaries and offer male customers more exciting and fun underwear. However, it now seems that many men are returning to the traditional plain briefs option and that briefs are once again becoming the favourite style of men’s underwear for the majority.
Sales of briefs have been increasing in recent months with many men opting for simple and comfortable underwear. The Whites And Smalls online survey suggests that 57% of those surveyed prefer briefs (survey particpants = 735).

This does not mean however that the quality of men’s underwear is no longer important as many have been purchasing designer briefs. Highly respected designers of men’s underwear such as Calvin Klein have even been bringing the classic briefs back into their collections and this is being received well by customers.
Mens Briefs will always be a popular choice in underwear but other styles such as boxer shorts will always remain the favourite of some and this is why at Whites and Smalls we stock a range of different styles of men’s underwear so we have the perfect item for everyone. We stock classic and traditional men’s underwear and are also able to offer fashionable and fun items too.

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