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At Whites and Smalls, we are dedicated to bringing you the seasons’ must have styles when it comes to men’s underwear. We stock a wide range of designer men’s underwear brands from Calvin Klein to Luis and Juke, Jockey to Sloggi. We often tell you the latest news on what trends to follow and styles to buy but now we’ve decided to tell you a little more about the brands themselves – how they developed and what they stand for, so you can make an informed decision about what brand you want to fly the flag for. In this edition, we’re going to tell you a little more about the Sloggi brand.
Since their creation in 1978, Sloggi has become one of the best-selling underwear brands in Europe although they do offer their underwear throughout the world. To put their scale of operations into context, every minute around 550 pairs of Sloggi underwear is produced.
Their original slogan was 'the cotton revolution’ and their aim was to offer soft, smooth, easy care briefs to the world and turn the unmentionable underwear items into an everyday household product that people weren’t embarrassed to mention. In just over 30 years they have managed to sell over 1 billion briefs in more than 30 countries.
The secret of Sloggi underwear has always been the fabric. They use core spun cotton Lycra which has many benefits including two way stretch for a perfect fit and cotton next to the skin for comfort whilst also being easy to care for.
Throughout the years, they have remained loyal to their simple designs with both comfort and timeless style in mind. At Whites and Small’s we offer three of their most popular styles; The Sloggi LIVE Mini Brief, The Sloggi LIVE Boxer Shorts and The Sloggi LIVE Hipster Shorts. These are available in traditional white or black and an array of different sizes.
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